Today’s technology allows us to understand every output generated by our marketing initiatives. This allows us to establish measurable KPIs (Key performance Indicators) with each of our clients in order to make sure our tactics are effective and yield a maximum of return. We can count on advanced analytics to measure engagement with an ad creative, user behaviour on your site and successful lead requests, calls or even sales. This takes the guesswork out of advertising and ensures results are measurable, actionable and profitable.
Studies show that the use of client data can decrease marketing costs up to 32%. Today’s purchase cycle is much more complex than before as consumers are using more and more devices to guide them through the purchase decision making process. It is therefore crucial to centralize this precious customer data in order to better understand your clients’ behaviour and make decisions that will help your marketing tactics become more effective.