Audio Advertising

Audio advertising is an effective way for advertisers to reach a wide audience. It relies on passive listening rather than active visual attention. Audio ads are broadcasted through various channels such as radio, music streaming platforms, and podcasts, including Spotify, SoundCloud, and other online audio platforms.

Platforms used in audio advertising

Our audio advertising offerings primarily utilize Spotify Ads. The Spotify platform is designed to allow you to promote your products, services, or messages to the Spotify audience. You can use pre-recorded spots or voice messages that are played between music tracks when users listen to their playlists or albums.

The challenge in audio advertising is to capture listeners during key moments. As they listen to their favorite content, the message must capture their attention without intrusive interruption. This approach creates an authentic connection, as listeners choose to hear your message.

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The benefits of audio advertising

Platforms like Spotify have millions of active users worldwide, providing brands with an opportunity to reach a broad audience and increase their awareness.

We offer you the ability to reach new audiences precisely: age, gender, geographic location, musical preferences, and listening behaviors.

Captivate the audience and create an immersive listening experience. Users become more receptive to advertising messages played between songs when they are listening to music.

Being supported by an audio advertising agency

At Fidelitix, our approach is based on the development of a personalized and tailor-made strategy according to your goals. We understand that each business is unique, which is why we take the time to understand your needs and expectations. We continuously monitor the performance of your campaigns and make adjustments to ensure optimal results. Our goal is to maximize your return on investment and support you in achieving your marketing objectives.

Audio advertising tracking and management tools

We streamline the management of your audio ads with our centralized platform. We have access to the planning, editing, and tracking of all your audio ads from a central location, improving operational efficiency and ensuring overall consistency.

Our audience analytics system provides in-depth insights into your target audience. We identify demographic characteristics, listening preferences, and opportune moments for airing your ads in order to optimize your targeting.

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Do you have any questions? Contact us today.