Connected TV Advertising
Discover the power of connected TV advertising. By combining the impact of traditional TV with the precise targeting of digital, you can capture the attention of your ideal audience on all connected screens.
What is Connected TV?
Connected TV (CTV) advertising revolutionizes marketing by combining the impact of traditional TV with the precision and advanced targeting of digital. Your video campaigns reach an engaged audience via connected TVs and devices like Roku or Apple TV. Thanks to connected TV, viewers benefit from streaming services and over-the-top (OTT) content.
CTV vs OTT : what’s the difference?
CTV refers to devices or technologies used to broadcast content (smart TVs, consoles, dongles like Chromecast). OTT refers to the streaming services themselves, accessible on different screens (TV, mobile, computer).
Where can your ads appear?
Your video ads appear on platforms popular with Quebecers, such as TOU.TV, Noovo, Crave, CBC, Club Illico, Bell Fibe TV, ABC News, Global TV, Bravo, Pluto TV, ESPN and Comedy Central. These are short, non-skippable videos of 15 to 30 seconds. Connected TV advertising is strategically integrated into the viewer experience for maximum impact.
The Benefits of Connected TV Advertising
Large audience
Reach all possible age groups.
Reach a receptive audience
Deliver advertising at the right time with non skippable videos.
Precise, personalized targeting
Thanks to geographic, demographic and behavioral data.
Contrôle et flexibilité
Control the audience and frequency of your ads.
Why choose CTV for your media strategy?
Connected TV represents a major opportunity for advertisers!
While the audience for traditional television is shrinking, streaming platforms like Netflix, Amazon Prime and Crave continue to grow. Today, 71% of Quebecers prefer streaming services to traditional television (source: Tri-Edre).
Beyond the growth of platforms, connected TV combines the emotional and immersive impact of television with the precision of digital. It enables advanced targeting based on demographics, interests and online behavior, while offering precise measurement tools and real-time optimization to maximize campaign performance.
Our Partners
How Fidelitix supports you?
With our strategic approach and in-depth knowledge of connected TV advertising, we optimize your advertising creatives and select the best delivery practices. Our objective: to help you capture your audience’s attention and achieve your objectives effectively.
Whether it’s fine-tuning your strategy, delivering impactful messages or adjusting your delivery in real time, we’ll work with you to create a high-performance, engaging and memorable campaign. With Fidelitix, you benefit from a tailor-made approach that combines creativity and precision, for maximum impact on your targets.
Connected TV tracking tools
Let us help you manage your video ads with our advanced tracking and management tools. Our platform offers complete visibility, allowing you to track the performance of your video ads in real time.
With our real-time tracking feature, get instant data on the number of views, click-through rates and audience engagement. Analyze this information to strategically adjust your campaign along the way and maximize its impact.
