{"id":58408,"date":"2021-09-01T05:32:54","date_gmt":"2021-09-01T09:32:54","guid":{"rendered":"https:\/\/fidelitix.ca\/suivi-des-conversions\/"},"modified":"2025-03-06T16:15:23","modified_gmt":"2025-03-06T21:15:23","slug":"conversion-tracking","status":"publish","type":"page","link":"https:\/\/fidelitix.ca\/en\/conversion-tracking\/","title":{"rendered":"Conversion Tracking"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_752298872\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0px 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1147598709\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1147598709 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center\"  id=\"row-949510054\">\n\n\t<div id=\"col-88630053\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1622283872\" class=\"text\">\n\t\t\n<h1>Conversion Tracking<\/h1>\n\t\t\n<style>\n#text-1622283872 {\n  font-size: 2rem;\n  line-height: 1.1;\n  text-align: center;\n  color: rgb(255, 123, 7);\n}\n#text-1622283872 > * {\n  color: rgb(255, 123, 7);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1266033278\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1266033278 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1657873779\" class=\"text\">\n\t\t\n<p><strong>Conversion tracking<\/strong> is an essential practice in the field of digital marketing. It involves measuring and analyzing user actions on a website or application to determine the success of marketing objectives.<br \/>\n\t\t\n<style>\n#text-1657873779 {\n  font-size: 1.4rem;\n  text-align: center;\n  color: rgb(255,255,255);\n}\n#text-1657873779 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1929370898\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1929370898 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-88630053 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_752298872 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  min-height: 500px;\n  background-color: rgb(0,0,0);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1746645914\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1866346101\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1866346101 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-middle\"  id=\"row-273980673\">\n\n\t<div id=\"col-1671910168\" class=\"col medium-12 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-2091308312\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/fidelitix.ca\/wp-content\/uploads\/2024\/01\/pexels-artem-podrez-5716032-scaled.jpg\" class=\"bg attachment-original size-original\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-2094595915\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-2094595915 {\n  width: 60%;\n}\n#text-box-2094595915 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2091308312 {\n  padding-top: 99.99%;\n  background-color: rgb(255, 255, 255);\n}\n#banner-2091308312 .banner-bg img {\n  object-position: 35% 60%;\n}\n@media (min-width:550px) {\n  #banner-2091308312 {\n    padding-top: 75%;\n  }\n}\n@media (min-width:850px) {\n  #banner-2091308312 {\n    padding-top: 99.99%;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1400910771\" class=\"col medium-12 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-35374172\" class=\"text\">\n\t\t\n<h2><span data-text-color=\"secondary\"><strong>What is Conversion Tracking?<br \/>\n<\/strong><\/span><\/h2>\n\t\t\n<style>\n#text-35374172 {\n  font-size: 1.5rem;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"is-divider divider clearfix\" style=\"max-width:100px;background-color:rgb(255, 123, 7);\"><\/div>\n\t<div id=\"gap-464703179\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-464703179 {\n  padding-top: 10px;\n}\n@media (min-width:850px) {\n  #gap-464703179 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4175133567\" class=\"text\">\n\t\t\n<p>The term &#8220;conversion&#8221; is a commonly used expression in the web domain. A conversion represents the achievement of a profitable advertising goal by a user on your website. The conversion varies depending on the services offered. A conversion could, for example, be receiving a service estimate request or making a purchase on your online store. Conversion tracking involves configuring the tracking of these actions to analyze user interactions on a website and optimize <a href=\"https:\/\/fidelitix.ca\/en\/advertising-campaign\/\">advertising campaigns<\/a> accordingly.<br \/>\n\t\t\n<style>\n#text-4175133567 {\n  font-size: 1.3rem;\n  line-height: 2;\n  color: rgb(0,0,0);\n}\n#text-4175133567 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1060754290\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1060754290 {\n  padding-top: 10px;\n}\n@media (min-width:850px) {\n  #gap-1060754290 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<a class=\"button secondary is-larger popmake-62171\" >\n\t\t<span>Get a free estimate<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1400910771 > .col-inner {\n  padding: 0px 0px 0px 0;\n}\n@media (min-width:850px) {\n  #col-1400910771 > .col-inner {\n    padding: 0px 0px 0px 10%;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<style>\n#row-273980673 > .col > .col-inner {\n  padding: 0px 0px 20px 0px;\n}\n<\/style>\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1746645914 {\n  padding-top: 40px;\n  padding-bottom: 40px;\n}\n@media (min-width:850px) {\n  #section_1746645914 {\n    padding-top: 0px;\n    padding-bottom: 0px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_920649550\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"text-1920487544\" class=\"text\">\n\t\t\n<h2>Why Implement Conversion Tracking?<\/h2>\n\t\t\n<style>\n#text-1920487544 {\n  font-size: 1.5rem;\n  text-align: center;\n  color: #ff7b07;\n}\n#text-1920487544 > * {\n  color: #ff7b07;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"max-width:100px;background-color:rgb(255, 123, 7);\"><\/div><\/div>\n\t<div id=\"gap-1498361327\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1498361327 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-large align-middle align-center\" style=\"max-width:1700px\" id=\"row-24776572\">\n\n\t<div id=\"col-965531554\" class=\"col medium-7 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t\t<div class=\"icon-box featured-box icon-box-left text-left\"  >\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\t<div id=\"gap-1114778818\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1114778818 {\n  padding-top: 5px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1879660786\" class=\"text\">\n\t\t\n<h3>Performance Measurement<\/h3>\n\t\t\n<style>\n#text-1879660786 {\n  font-size: 1.3rem;\n  text-align: center;\n  color: #ff7b07;\n}\n#text-1879660786 > * {\n  color: #ff7b07;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t<div id=\"gap-1821891034\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1821891034 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-491793837\" class=\"text\">\n\t\t\n<p>Conversion tracking allows for the measurement of ad effectiveness by providing data on the number of users who have taken an action, such as making a purchase, downloading, or signing up.<br \/>\n\t\t\n<style>\n#text-491793837 {\n  font-size: 1.2rem;\n  line-height: 1.65;\n  color: rgb(0,0,0);\n}\n#text-491793837 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-205765262\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-205765262 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-965531554 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-12533445\" class=\"col medium-8 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"max-width:60%;background-color:rgb(255, 123, 7);\"><\/div><\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-611875077\" class=\"col medium-7 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t\t<div class=\"icon-box featured-box icon-box-left text-left\"  >\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\t<div id=\"gap-56127968\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-56127968 {\n  padding-top: 5px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4164399877\" class=\"text\">\n\t\t\n<h3>Campaign Optimization<\/h3>\n\t\t\n<style>\n#text-4164399877 {\n  font-size: 1.3rem;\n  text-align: center;\n  color: #ff7b07;\n}\n#text-4164399877 > * {\n  color: #ff7b07;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t<div id=\"gap-966229045\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-966229045 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3052845833\" class=\"text\">\n\t\t\n<p>Conversion tracking enables the analysis and further optimization of advertising results. This helps identify the channels and ads that generate the most conversions.<br \/>\n\t\t\n<style>\n#text-3052845833 {\n  font-size: 1.2rem;\n  line-height: 1.65;\n  text-align: center;\n  color: rgb(0,0,0);\n}\n#text-3052845833 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-611875077 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1064248215\" class=\"col medium-8 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"max-width:60%;background-color:rgb(255, 123, 7);\"><\/div><\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1335549747\" class=\"col medium-7 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t\t<div class=\"icon-box featured-box icon-box-left text-left\"  >\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\t<div id=\"gap-1213998521\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1213998521 {\n  padding-top: 5px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-15963708\" class=\"text\">\n\t\t\n<h3>Conversion Attribution<\/h3>\n\t\t\n<style>\n#text-15963708 {\n  font-size: 1.3rem;\n  text-align: center;\n  color: #ff7b07;\n}\n#text-15963708 > * {\n  color: #ff7b07;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t<div id=\"gap-1035632612\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1035632612 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-898257915\" class=\"text\">\n\t\t\n<p>Conversion tracking determines the path users take before converting. This provides insights into the impact of each marketing interaction on a user&#8217;s final decision.<br \/>\n\t\t\n<style>\n#text-898257915 {\n  font-size: 1.2rem;\n  line-height: 1.65;\n  text-align: center;\n  color: rgb(0,0,0);\n}\n#text-898257915 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_920649550 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section dark\" id=\"section_209051242\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-center\"  id=\"row-46584156\">\n\n\t<div id=\"col-1279931268\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"https:\/\/fidelitix.ca\/en\/contact\/\" class=\"button primary is-xlarge box-shadow-3 lowercase\" >\n\t\t<span>Contact us<\/span>\n\t<i class=\"icon-angle-right\" aria-hidden=\"true\"><\/i><\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_209051242 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  background-color: rgb(255,255,255);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_75015562\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-628974395\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-628974395 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center\"  id=\"row-79066315\">\n\n\t<div id=\"col-1241589894\" class=\"col medium-4 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1902208440\" class=\"text\">\n\t\t\n<h2>Conversion Tracking Services at Fidelitix<\/h2>\n\t\t\n<style>\n#text-1902208440 {\n  font-size: 1.5rem;\n  color: rgb(255,255,255);\n}\n#text-1902208440 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"is-divider divider clearfix\" style=\"max-width:100px;background-color:rgb(255, 255, 255);\"><\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1241589894 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1723812881\" class=\"col medium-8 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3829549423\" class=\"text\">\n\t\t\n<p>At Fidelitix, a digital marketing agency, we establish specific and measurable goals with each of our clients to ensure the effectiveness and profitability of your online advertising investments. Our commitment is to accompany you in optimizing every step of your conversion journey.<br \/>\nThrough A\/B testing, various platform tests, and regular data analysis, we identify the most effective elements. We integrate conversion tracking data from various marketing channels, creating a comprehensive view of performance.<br \/>\n\t\t\n<style>\n#text-3829549423 {\n  font-size: 1.3rem;\n  line-height: 2;\n  color: rgb(255,255,255);\n}\n#text-3829549423 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1723812881 > .col-inner {\n  padding: 0px 0px 0px 0px;\n  margin: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_75015562 {\n  padding-top: 50px;\n  padding-bottom: 50px;\n  background-color: #404041;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1024339996\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-869256333\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-869256333 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-middle\"  id=\"row-2035608313\">\n\n\t<div id=\"col-390381204\" class=\"col medium-12 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-1496062049\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/fidelitix.ca\/wp-content\/uploads\/2024\/01\/computer-2561477_1280-1.jpg\" class=\"bg attachment-original size-original\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1420684224\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1420684224 {\n  width: 60%;\n}\n#text-box-1420684224 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1496062049 {\n  padding-top: 99.99%;\n  background-color: rgb(255, 255, 255);\n}\n#banner-1496062049 .banner-bg img {\n  object-position: 41% 43%;\n}\n@media (min-width:550px) {\n  #banner-1496062049 {\n    padding-top: 75%;\n  }\n}\n@media (min-width:850px) {\n  #banner-1496062049 {\n    padding-top: 99.99%;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1440463671\" class=\"col medium-12 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-1656278349\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1656278349 {\n  padding-top: 10px;\n}\n@media (min-width:850px) {\n  #gap-1656278349 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2239409779\" class=\"text\">\n\t\t\n<h2><span data-text-color=\"secondary\">Tools for tracking and managing conversion tracking<br \/>\n<\/span><\/h2>\n\t\t\n<style>\n#text-2239409779 {\n  font-size: 1.5rem;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"is-divider divider clearfix\" style=\"max-width:100px;background-color:#ff7b07;\"><\/div>\n\t<div id=\"gap-1711838952\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1711838952 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-140853572\" class=\"text\">\n\t\t\n<p>We provide you with the necessary tools to track all interactions on your website. Identify precisely the contribution of each touchpoint in the customer&#8217;s journey to conversion. Visualize the path your visitors take before converting. Understand the steps that have the most influence on conversions and optimize these points to increase your overall conversion rate. Anticipate future conversion trends through predictive analytics. Use machine learning-based models to anticipate user behavior and adjust your strategy accordingly.<br \/>\n\t\t\n<style>\n#text-140853572 {\n  font-size: 1.3rem;\n  color: rgb(0,0,0);\n}\n#text-140853572 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n<a href=\"https:\/\/fidelitix.ca\/en\/marketing-tools\/\" class=\"button secondary is-larger box-shadow-2 lowercase\" >\n\t\t<span>Discover our tools<\/span>\n\t<i class=\"icon-angle-right\" aria-hidden=\"true\"><\/i><\/a>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1440463671 > .col-inner {\n  padding: 0px 0px 0px 0;\n}\n@media (min-width:850px) {\n  #col-1440463671 > .col-inner {\n    padding: 0px 0px 0px 5px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1024339996 {\n  padding-top: 40px;\n  padding-bottom: 40px;\n}\n@media (min-width:850px) {\n  #section_1024339996 {\n    padding-top: 70px;\n    padding-bottom: 70px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_565517658\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-2118396885\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2118396885 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:10%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"264\" src=\"https:\/\/fidelitix.ca\/wp-content\/uploads\/2023\/10\/logo_Seul_Fidelitix_blanc_RGB.png\" class=\"attachment- size-\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\t<div id=\"gap-1719834388\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1719834388 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"text-199328077\" class=\"text\">\n\t\t\n<h2>Do you have any questions? Contact us today.<\/h2>\n\t\t\n<style>\n#text-199328077 {\n  font-size: 1.7rem;\n  line-height: 1.8;\n  text-align: center;\n  color: rgb(255, 255, 255);\n}\n#text-199328077 > * {\n  color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-2096642487\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2096642487 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-full-width align-center row-divided\"  id=\"row-425335057\">\n\n\t<div id=\"col-68774180\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left box-shadow-5\" style=\"background-color:rgb(255,255,255);\" >\n\t\t\t\n\t\t\t\n<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-58193\"><form id=\"wpforms-form-58193\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"58193\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/pages\/58408\" data-token=\"db1ef0e8f1fc628bbb66939159d1440e\" data-token-time=\"1777306188\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-58193-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><label class=\"wpforms-field-label\" for=\"wpforms-58193-field_0\">Last name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-58193-field_0\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][0]\" required><\/div><div id=\"wpforms-58193-field_4-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-58193-field_4\">First name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-58193-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" required><\/div><div id=\"wpforms-58193-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-58193-field_1\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-58193-field_1\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-58193-field_5-container\" class=\"wpforms-field wpforms-field-phone\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-58193-field_5\">Phone <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"tel\" id=\"wpforms-58193-field_5\" class=\"wpforms-field-large wpforms-field-required wpforms-masked-input\" data-inputmask=\"&#039;mask&#039;: &#039;(999) 999-9999&#039;\" data-rule-us-phone-field=\"true\" data-inputmask-inputmode=\"tel\" name=\"wpforms[fields][5]\" aria-label=\"Phone\" required><\/div><div id=\"wpforms-58193-field_6-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-58193-field_6\">Company name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-58193-field_6\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][6]\" required><\/div><div id=\"wpforms-58193-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-58193-field_2\">Comment or message <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-58193-field_2\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][2]\" required><\/textarea><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-recaptcha-container wpforms-is-recaptcha wpforms-is-recaptcha-type-v3\" ><input type=\"hidden\" name=\"wpforms[recaptcha]\" value=\"\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"58193\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/fidelitix.ca\/en\/wp-json\/wp\/v2\/pages\/58408\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-58193\" class=\"wpforms-submit\" data-alt-text=\"Transmitting...\" data-submit-text=\"Submit\" aria-live=\"assertive\" value=\"wpforms-submit\">Submit<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fidelitix.ca\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-68774180 > .col-inner {\n  padding: 10px 20px 20px 20px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-928845391\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-928845391 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_565517658 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  background-color: #ff7b07;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-58408","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion Tracking - Fidelitix<\/title>\n<meta name=\"description\" content=\"Fidelitix can help you set up conversion tracking and analyze all the performance of your online campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fidelitix.ca\/en\/conversion-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Tracking - Fidelitix\" \/>\n<meta property=\"og:description\" content=\"Fidelitix can help you set up conversion tracking and analyze all the performance of your online campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fidelitix.ca\/en\/conversion-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"Fidelitix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fidelitix\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T21:15:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fidelitix.ca\\\/en\\\/conversion-tracking\\\/\",\"url\":\"https:\\\/\\\/fidelitix.ca\\\/en\\\/conversion-tracking\\\/\",\"name\":\"Conversion Tracking - Fidelitix\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fidelitix.ca\\\/#website\"},\"datePublished\":\"2021-09-01T09:32:54+00:00\",\"dateModified\":\"2025-03-06T21:15:23+00:00\",\"description\":\"Fidelitix can help you set up conversion tracking and analyze all the performance of your online campaigns.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fidelitix.ca\\\/en\\\/conversion-tracking\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fidelitix.ca\\\/en\\\/conversion-tracking\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fidelitix.ca\\\/en\\\/conversion-tracking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/fidelitix.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion Tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fidelitix.ca\\\/#website\",\"url\":\"https:\\\/\\\/fidelitix.ca\\\/\",\"name\":\"Fidelitix\",\"description\":\"Fidelitix planifie et ex\u00e9cute des strat\u00e9gies de publicit\u00e9 num\u00e9rique pour les petites et moyennes entreprises selon les technologies les plus modernes et en d\u00e9ployant les meilleures pratiques de l\u2019industrie.\",\"publisher\":{\"@id\":\"https:\\\/\\\/fidelitix.ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fidelitix.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fidelitix.ca\\\/#organization\",\"name\":\"Fidelitix\",\"url\":\"https:\\\/\\\/fidelitix.ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fidelitix.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/390fa6.a2cdn1.secureserver.net\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Signature_Fidelitix_coul_RGB1-2.png?time=1702584120\",\"contentUrl\":\"https:\\\/\\\/390fa6.a2cdn1.secureserver.net\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Signature_Fidelitix_coul_RGB1-2.png?time=1702584120\",\"width\":506,\"height\":100,\"caption\":\"Fidelitix\"},\"image\":{\"@id\":\"https:\\\/\\\/fidelitix.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/fidelitix\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fidelitix\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conversion Tracking - Fidelitix","description":"Fidelitix can help you set up conversion tracking and analyze all the performance of your online campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fidelitix.ca\/en\/conversion-tracking\/","og_locale":"en_US","og_type":"article","og_title":"Conversion Tracking - Fidelitix","og_description":"Fidelitix can help you set up conversion tracking and analyze all the performance of your online campaigns.","og_url":"https:\/\/fidelitix.ca\/en\/conversion-tracking\/","og_site_name":"Fidelitix","article_publisher":"https:\/\/www.facebook.com\/fidelitix\/","article_modified_time":"2025-03-06T21:15:23+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fidelitix.ca\/en\/conversion-tracking\/","url":"https:\/\/fidelitix.ca\/en\/conversion-tracking\/","name":"Conversion Tracking - Fidelitix","isPartOf":{"@id":"https:\/\/fidelitix.ca\/#website"},"datePublished":"2021-09-01T09:32:54+00:00","dateModified":"2025-03-06T21:15:23+00:00","description":"Fidelitix can help you set up conversion tracking and analyze all the performance of your online campaigns.","breadcrumb":{"@id":"https:\/\/fidelitix.ca\/en\/conversion-tracking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fidelitix.ca\/en\/conversion-tracking\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fidelitix.ca\/en\/conversion-tracking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/fidelitix.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Conversion Tracking"}]},{"@type":"WebSite","@id":"https:\/\/fidelitix.ca\/#website","url":"https:\/\/fidelitix.ca\/","name":"Fidelitix","description":"Fidelitix planifie et ex\u00e9cute des strat\u00e9gies de publicit\u00e9 num\u00e9rique pour les petites et moyennes entreprises selon les technologies les plus modernes et en d\u00e9ployant les meilleures pratiques de l\u2019industrie.","publisher":{"@id":"https:\/\/fidelitix.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fidelitix.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fidelitix.ca\/#organization","name":"Fidelitix","url":"https:\/\/fidelitix.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fidelitix.ca\/#\/schema\/logo\/image\/","url":"https:\/\/390fa6.a2cdn1.secureserver.net\/wp-content\/uploads\/2021\/08\/Signature_Fidelitix_coul_RGB1-2.png?time=1702584120","contentUrl":"https:\/\/390fa6.a2cdn1.secureserver.net\/wp-content\/uploads\/2021\/08\/Signature_Fidelitix_coul_RGB1-2.png?time=1702584120","width":506,"height":100,"caption":"Fidelitix"},"image":{"@id":"https:\/\/fidelitix.ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/fidelitix\/","https:\/\/www.linkedin.com\/company\/fidelitix\/"]}]}},"_links":{"self":[{"href":"https:\/\/fidelitix.ca\/en\/wp-json\/wp\/v2\/pages\/58408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fidelitix.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fidelitix.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fidelitix.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fidelitix.ca\/en\/wp-json\/wp\/v2\/comments?post=58408"}],"version-history":[{"count":12,"href":"https:\/\/fidelitix.ca\/en\/wp-json\/wp\/v2\/pages\/58408\/revisions"}],"predecessor-version":[{"id":63266,"href":"https:\/\/fidelitix.ca\/en\/wp-json\/wp\/v2\/pages\/58408\/revisions\/63266"}],"wp:attachment":[{"href":"https:\/\/fidelitix.ca\/en\/wp-json\/wp\/v2\/media?parent=58408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}